The changing face of Marketing – Part 2


<<  part -1 of this blog These days all marketing conferences are buzzing with discussions about digital marketing with advise on how to handle the ‘digital natives’ and the importance of having a ‘dialog and not a monologue’ with the consumer. The urgency in the pitches of most presenters will unsettle any skeptic of the […]

The changing face of Marketing – Part 1

Selling childhood for Apartments

Any marketing manager working for the real-estate sector in India has a pretty tough task at hand. All unique selling propositions based on physical attributes – beauty, safety, clubhouse, amenities, design etc, have already been claimed. In an effort to claim even more premiumness and thus higher profit margins for the new properties, the marketing […]